Saturday, August 22, 2020

Technology`s Influence On Children Essays - Obesity, Bariatrics

Innovation's Influence On Children The offspring of today are getting increasingly corpulent, for the way that they are acquiring sluggishness. They are investing more energy before the TV at that point they are getting their day by day work out. Their developing bodies need exercise to lose child fat before it gets the opportunity to be a difficult issue. The development of innovation has framed a significant effect on the corpulence of the present kids. This innovation has subbed typical youth play practices with PC games that take less physical exertion. On account of innovation in the present society the issue with youngster weight has gotten immensely heightened. To begin with, what is kid stoutness? The term kid weight implies a youngster is an individual among birth and pubescence what's more, hefty is very fat: corpulent(The American Heritage Dictionary 265,856). This sickness is caused because of an absence of activity and over-eating by a kid. Youngster corpulence can cause numerous clinical issues for a kid that endures from such an illness. Obesty is a boundless sickness that is developing unbelievably more terrible as innovation increments. Besides, clearly the absence of practice has a significant part to do with youngster stoutness; researchers fault the TV for a substitute to outside games. Children are investing more energy observe TV than they are doing physical exercises. The discoveries firmly bolster the thought that the most significant way of life factor in youth weight is TV watching(Monmaney). The TV brings the youngster's creative mind to life, giving them diversion to manage without the running and practicing of outside games. The more TV a kid watches the more fat the kid will get. Next, the issue is getting so wild that the government will need to begin getting included. Satcher and Shirley Watkins, the undersecretary of farming for food, nourishment and shopper administrations said that, 'TV builds corpulence, smothers imagination and abbreviates capacities to focus among youngsters' (Bauder). This is their purpose behind joining the crusade for a television Free America. It is evaluated that an large kid watches a normal of four hours and nine minutes of TV each day. That is four hours that a youngster could be holding with their family or making a move in some physical action. Along these lines, issue with kid heftiness begins as youthful as outset. On the off chance that the youngster's folks don't pressure practice the kid will locate an elective method to possess their time. For instance, playing a game cartridge as opposed to shooting loops or flying a kite. The game cartridge furnishes inexpensive diversion with almost no wellness included. Ross Andersen prescribes that guardians discover options in contrast to staring at the TV for their youngsters (Joseph). A parent should do anything conceivable to get their kids from the TV. Ether by making every day arrangements with coordinated interims constraining the measure of TV the kid can watch or marking them up for YMCA sport exercises. Regardless of whether the parent has a bustling work routine, make time to advantage the kid. Despite the fact that, there are various measures of doctor prescribed medications for youngster heftiness, the side influences are unreasonably unsafe for the more youthful kid. The simplest approach to fathom this notable sickness is by halting the issue previously it begins. 'In the event that you can mediate with overweight youngsters before they are completely developed, you can frequently assist them with developing into their weight and forestall them from turning out to be overweight grown-ups. Some overweight kids don't have to lose weight as much as they have to put on weight at a more slow rate.' (Discroll) Proceeding onward, a few kids don't have to get in shape, however need assistance developing into the weight they as of now have. They can utilize help to slow the rate at which they put on weight, making it simpler for them to develop into it. Additionally, the wellbeing hazard looked by kids with the illness of youngster stoutness is massive. More than 70 percent of all cases continue into adulthood(Mellin). Weight during grown-up a long time is related with expanded paces of infections, for example, hyperinsulinemia, coronary illness, angina, atherosclerosis, different tumors, orthopedic issues, and gout alongside numerous other present moment and psychosocial outcomes of stoutness in youngsters. Along these lines, with the innovation in the present society the issue with youngster stoutness has to a great extent heightened. The administration of weight and overweight in youngsters is a significant issue. Before corpulence can be treated in kids, it is useful to have a marker to distinguish kids who might almost certainly get overweight or stout in adulthood. The guardians what's more, kids can get a bounce on what they have to do to beat this sickness. The battle won't be simple however with the consolation of

Wednesday, July 15, 2020

Book Riots Deals of the Day for August 3rd, 2019

Book Riot’s Deals of the Day for August 3rd, 2019 Sponsored by Book Riots Tailored Book Recommendation service! These deals were active as of this writing, but may expire soon, so get them while they’re hot! Todays  Featured Deals An Untamed State by Roxane Gay for $2.99. Get it here,  or just click on the cover image below. The Wedding Date by Jasmine Guillory for $1.99. Get it here,  or just click on the cover image below. The Murders of Molly Southbourne by Tade Thompson for $3.99. Get it here,  or just click on the cover image below. In Case You Missed Yesterdays Most Popular Deals The Calculating Stars by Mary Robinette Kowal for $2.99. Get it here,  or just click on the cover image below. Girl, Interrupted by Susanna Kaysen for $2.99. Get it here,  or just click on the cover image below. Previous Daily Deals That Are Still Active As Of This Writing (Get em While Theyre hot!): Drop the Ball: Achieving More by Doing Less by Tiffany Dufu for $2.99 The Hunger by Alma Katsu for $1.99 Black Boy by Richard Wright for $1.99 Temper by Nicky Drayden for $1.99 Girls of Paper and Fire by Natasha Ngan for $2.99 Feel Free by Zadie Smith for $3.99 The Cutting Season by Attica Locke for $1.99. New Suns: Original Speculative Fiction by People of Color Edited By Nisi Shawl for $0.99. Mapping the Interior by Stephen Graham Jones for $3.99 The Casquette Girls by Alys Arden for $0.99 The Bees by Laline Paull for $1.99 The Unexpected Inheritance of Inspector Chopra  by Vaseem Khan for $2.99 Grace and Fury  by Tracy Banghart for $2.99 Shuri (2018 #1)  by Nnedi Okorafor for $1.99 The Only Harmless Great Thing by Brooke Bolander for $1.99 Sing, Unburied, Sing by Jesmyn Ward for $2.99 Rosewater by Tade Thompson for $2.99 Family Trust  by Kathy Wang for $1.99 The Black Gods Drums by P. Djèlí Clark for $1.99 Gods, Monsters, and the Lucky Peach by Kelly Robson for $1.99 My Soul to Keep by Tananarive Due for $0.99 All Systems Red: The Murderbot Diaries by Martha Wells for $3.99 Jade City by Fonda Lee for $2.99 Here to Stay by Sara Farizan  for $1.99 A Big Ship at the Edge of the Universe by Alex White  for $2.99 Silver in the Wood by Emily Tesh for $3.99 A Curious Beginning  by Deanna Raybourn  for $2.99 Storm Front  by Jim Butcher (Book One of the Dresden Files)  for $2.99 Guapa  by Saleem Haddad for $1.99 Hogwarts: an Incomplete and Unreliable Guide  by J.K. Rowling  for $2.99 Short Stories from Hogwarts  by J.K. Rowling  for $2.99 The Paper Magician by Charlie N. Holmberg for $1.99 The Girl with the Red Balloon by Katherine Locke  for $1.99 The Invisible Library by Genevieve Cogman for $0.99 Half-Resurrection Blues by Daniel José Older for $2.99 Cant Escape Love by Alyssa Cole for $1.99 Leaves of Grass by Walt Whitman for $0.99. The Haunting of Tram Car 015 by P. Djèlí Clark for $3.99 A Quiet Life in the Country by T E Kinsey for $3.99 Empire of Sand by Tasha Suri for $4.99 Life and Death in Shanghai by Nien Cheng for $4.99 Binti  by Nnedi Okorafor for $1.99 Binti: Home  by Nnedi Okorafor for $2.99 Binti: The Night Masquerade by Nnedi Okorafor for $3.99 Instant Pot ®  Obsession: The Ultimate Electric Pressure Cooker Cookbook for Cooking Everything Fast by Janet A. Zimmerman for $2.99 Tell the Truth Shame the Devil by Lezley McSpadden with Lyah Beth LeFlore for $0.99 Magic Bites by Ilona Andrews for $2.99 Once Ghosted, Twice Shy by Alyssa Cole for  $1.99 Whatever Happened to Interracial Love? by Kathleen Collins for $3.99 In Search of Lost Time: Volumes 1-7  by Marcel Proust  for $0.99 Prime Meridian  by Silvia Moreno-Garcia for $3.99 The Mirror Empire by Kameron Hurley for $2.99 I Met a Traveller in an Antique Land  by Connie Willis for $0.99 Soy Sauce for Beginners by Kirstin Chen for $3.99 Silver Phoenix by Cindy Pon for $2.99 A Curious Beginning by Deanna Raybourn for $2.99 George by Alex Gino for $3.99 Destinys Captive by Beverly Jenkins for $1.99 A Rogue By Any Other Name by Sarah MacLean for $1.99 The Price of Salt by Patricia Highsmith for $0.99 Sign up for our Book Deals newsletter and get up to 80% off books you actually want to read.

Thursday, May 21, 2020

The Mexican American War A Controversial Event - 1543 Words

The Mexican American War was a very controversial event. The Americans believed in their â€Å"Manifest Destiny† which prompted them to annex the territory of Texas which, in turn, initiated the war on April 25, 1846. Texas was annexed to the Union as a slave state on December 29, 1845. This upset all of the Free states along with the Mexicans but the Southerners were in favor of the war because it gave them more strength when fighting for slavery. While there were many different beliefs about the Mexican-American War throughout the United States, these beliefs generally were the same within a region. What were New England’s opinions? The people in New England believed that the war was unnecessary and had been caused by the President of the United States. There were many reasons that they thought this. These people from the Northeast region of America were generally Whigs and disapproved of the democratic president James K. Polk. They also disliked him because their abolitionist beliefs did not line up with his love of slavery. New Englanders at the time of the Mexican War believed that it was the president’s fault that the war started. Pennsylvania was one of the states in New England that disapproved of the war and its origins. The Whigs that were living there and other places in New England thought that the president had abused his power to start the war. Describing the beliefs of the Whigs in New England, the Somerset Herald of Pennsylvania declared, â€Å"and they asShow MoreRelatedThe Expansion Of The United States1200 Words   |  5 PagesLouisiana Purchase, and the Mexican-American war are all historical events that changed the path and future of America dramatically, through the making of controversial decisions. The expansion started with humans on the move, and hunters tracking food/game across a recently discovered land bridge from Siberia to Alaska, where they discover an ice-free passage leading to the south. They continue and reach the great continental grasslands, still hunting, but now with success. American animals have never encounteredRead MoreNorth South Tensions Before Civil War868 Words   |  4 PagesCivil War The Civil War was not a spontaneous conflict, rather it was the culmination of various events in American history that were in the two decades preceding it. These events exposed a rift in American society which would eventually lead to the Civil War. Among these events were the Kansas-Nebraska Act and Mexican-American War. Both of them lead to a highly polarized reactions from Northerners and Southerners in the slavery debate. In the end, the Kansas-Nebraska Act and Mexican-American WarRead MoreThe American War Of 1844-481217 Words   |  5 Pages â€Å"I do not think there was ever a more wicked war than that waged by the United States on Mexico† (274). The Mexican-American War of 1844-48 was both a controversial and significant part of United States history, yet it’s forgotten by most Americans today. Events such as, the American-Civil War and Spanish-American war overshadows the memory of the Mexican-American War. However without the consequences of the American conflict with Mexico, American history would look significantly different. ThatRead MoreMexican American War : The Structure Of North America1095 Words   |  5 PagesMary Juarez Professor: Andrew Hollinger History 1301 Class: 9:05 am – 10:00 am Mexican-American War, Discussing the Battle that Defined the Structure of North America. Mexican-American War was caused mainly by the priority from both parts to gain territory as well as the desire of Texas to become an independent republic. This topic does not spark many conversations in the U.S. However, states like California, Arizona, Texas, and New Mexico which were precisely involved in this conflictRead MoreBook Analysis: The Texas Rangers and the Mexican Revolution1280 Words   |  6 PagesThe Texas Rangers and the Mexican Revolution: The Bloodiest Decade, 1910-1920. By Charles H. Harris III and Louis R. Sadler (Albuquerque: Univ. of New Mexico, 2007. Print.) This is the most comprehensive collection of The Texas Rangers during the Mexican revolution that has been published. Charles Harris III and Louis Sadler share the details behind this unstable period by uncovering the views and actions of the Rangers during the highest point of border violence up until that time. The RangersRead MoreThe Mexican American War On America Essay1430 Words   |  6 PagesThe Mexican-American War showed citizens how â€Å"†¦the war and its unintended consequences shaped the meaning of American identity, ethics, and patriotism† . The U.S.-Mexican conflict proposed questions that struck at the heart of American culture. â€Å"What would become of slavery?† Southerners asked themselves; while abolitionists fought against the institution in the North, on the western front soldiers protected America from becoming divided. However, little did citizens know that the U.S.-Mexican conflictRead MoreMexican Folk Songs Or Corridos1468 Words   |  6 PagesMexican folk songs or corridos have encounter great change over the years. Some of the changes of corridos can be credited to the different culture we live in now. Corridos in the past have been about the Mexican-American War, but most recently corridos began to be about life struggles such as immigration and the violent drug war. While the topics of corridos have changed over the years, corridos keep a familiar format with focusing on key issues of oppression, daily life, and socially relevant eventsRead MoreThe Mexican American War Of Mexico1255 Words   |  6 PagesDid you know that in the Mexican-American War, the US took half of Mexico s land? After Mexico s independence from Spain in 1821, the northern lands of Mexico were rarely used. America saw this as an opportunity to expand by seizing Mexico’s northern lands, and took it. They accepted Mexico s offer to live in Texas, and soon Texas became overrun with Americans. They influenced Texas to go against Mexic o, and eventually Texas was won by the US in battle. After that, Mexico and America began havingRead MoreAbraham Lincoln And The American War1712 Words   |  7 Pagesopposed the Mexican American War, since he argued it was unnecessary and unconstitutional. He questioned the U.S. president’s honesty and even accuses the president’s justification to be â€Å"from beginning to end, the sheerest deception.† Furthermore, he criticizes the president for supporting the war with arguments and not facts. He also bashes on the president’s mentality on a personal level. Moreover, Abraham Lincoln argues that President Polk is lying about the initial cause of the war in which theRead MoreThe Conflict Between The Old World And The New World1299 Words   |  6 Pagesconquest of the Incan empire, American colonists’ history of injustices toward Native Americans, and the reasoning behind the Mexican American War. Pizarro’s conquest of the Incan empire is illustrative of the nature of colonialism at the very beginning of the discovery of the New World by European explorers. The rapid colonization of the Americas was far from subtle; the Spanish conquistador method of colonialism is rooted in direct conquest through violence and war. The primary motivation behind

Wednesday, May 6, 2020

For Most Middle Class Americans, The Dream Of A Stable,

For most middle class Americans, the dream of a stable, well-paying job is a fiction of a past long-departed. With the arrival of the modern system of flexible labor, working class America has waved goodbye to the economic prosperity championed by its forefathers—and begrudgingly welcomed an economy marked by stagnant income levels, dismal prospects of upward mobility, and a lowered seat at the workplace bargaining table. But as many prepare to bury the American Dream as a relic of days past, there endures a spirit of hope within some circles about the prospects of a brighter economic future for working class Americans. While the debate persists over the admirable goals of re-arming America’s unions and implementing a universal basic†¦show more content†¦The disintegration of America’s middle class has not gone unchallenged, however. As American workers have seen their once healthy wages and robust benefits slip from their grasp, many have clinged tightl y to the protection of unions. Nodding to the well-documented victories of union members in the mid-1900s, unions in today’s flexible economy have often resorted to the tried-and-true methods of collective bargaining to defend themselves. But while these techniques proved successful in the Fordist economies of the mid-1900s, they have been largely ineffective in their attempts to protect workers in a post-Fordist economy that has made employers less dependent upon their workers. As a result, union participation rates in the United States have dropped from nearly one in three during the 1950s to a modern rate of only one in ten—with the U.S now donning one the lowest unionization rates in the world. Amidst Fordism’s collapse, American workers have found themselves questioning where they can find their footing in today’s economy. Many believe that a resurgence of the American middle class demands a reclamation of the formidable unions of our past. After all, stronger unions have historically led to expanded healthcare, stronger pensions, and increased productivity in the workforce. To achieve this revitalization, scholars have foregrounded an array of methods currently employed in workplaces in both the United States andShow MoreRelatedThe American Dream Through Various Eyes1270 Words   |  6 PagesThe American Dream Through Various Eyes In a country that is based around the idea that you can be anyone and do anything, one would think that most Americans all want the typical â€Å"American Dream.† Many would agree that when we think American Dream, we think fancy yachts, designer clothing, and big buildings, but is that really what the dream is all about? By definition, the American Dream is defined as, â€Å"the idea that every U.S. citizen should have equal opportunity to achieve success and prosperityRead MoreThe American Dream : Dead, Alive, Or On Hold?1104 Words   |  5 PagesOne of his published works, The American Dream: Dead, Alive, or on Hold?, debates his interpretation of the notion of the American Dream and whether the concept is dead, alive, or on hold. The speaker emphasizes his belief that the common phrase is still alive within America and that one must work hard in order to achieve it. When it comes to the topic of the American Dream, King will eagerly agree that the idea is still alive and thriving in the minds of Americans; however, I deem that the idea isRead MoreAnalysis Of The American Dream1063 Words   |  5 PagesWhat is the American Dream? Is it home ownership, gaining fame or wealth, having a great family or is it gaining a peace of mind? Many people have different versions of what the American Dream is, some people believe the dream is lost, and some people are right in the middle and still believe the American Dream is still alive. â€Å"The American Dream† by Brandon King debates about what the true state is left in the American Dream now. Throughout the essay, King asks if the American Dream is dead, aliveRead MoreThe Problem With Income Inequality992 Words   |  4 PagesWe all have different opinions of what the American dream consists of. When the economy was stable, most dreams consisted of having a great career, a big house with all the luxuries imaginable. However, having a stable job, and saving for the future is simply what the American dream has become. Some may argue that the American dream is no longer out there because of the income inequality I assure to all those looking for the dream, inequality has always been there and we should not allow anythingRead MoreDeath Of A Salesman By Arthur Miller918 Words   |  4 PagesThe American Dream has always been this ideal of a person achieving the ultimate success of owning a house and being able to financially provide for their family . The general idea of the American Dream for almost every person is to be economically stable. Many have tried for years to try and make their American Dream a reality but many have failed due to mistaken views on how to achieve such dreams. In the play â€Å"Death of a Salesman† by Arthur Miller the concept of the American Dream is depictedRead MoreClass Reflection Paper1426 Words   |  6 PagesWhen I arrived to Dr. Singleton’s Identity, Cultures, and Democracy class in September, I had no idea what importance the na me of the course held in my life. Now, nearly completed the course, I see the importance of the course’s title and how impactful each word is to me. The two terms that were used most often throughout the semester were â€Å"American Dream† and â€Å"Culture†. After extensive conversations regarding the American Dream and Culture, I have a new perspective for each that will forever serveRead MoreThe American Dream By James Truslow1643 Words   |  7 PagesThe American dream is a term often used as motivation for people who are seeking a better life outside of their torrid country. According to James Truslow, who coined the term American Dream, the definition is, â€Å"a dream of a social order in which each man and woman shall be able to attain to their fullest stature of which they are innately capable.† (68) The American Dream is sought out by many, but they are often denied the privilege of prevailing in a predominantly successful society run by theRea d MoreEssay On The American Dream1097 Words   |  5 PagesMelissa Mendoza Professor Elena Alvarado-Strasser Sociology 100 07/15/2017 The American Dream to Sociologists If you asked the average American, they would agree that â€Å"everyone has equal opportunity if they just work hard enough.† Although we are a nation built on the pursuit of the American dream, sociologists would have to disagree that we all have equal opportunity within society, regardless of our work efforts. We are not all born on the same playing field, some of us have have more inherentRead MoreIs Reaching A Comfortable Retirement?870 Words   |  4 Pages Reaching retirement is one of the most important life events people will experience. How do you see yourself after retiring? Most people want to be able to retire comfortable, but the reality is that is not possible for some members of society. The reality is that for some seniors, living in poverty is potential issue. Reaching a comfortable retirement varies around the world and can be affected by gender, race, and social class. First, retirement varies according to gender. Women earn less thanRead MoreThe American Dream : The Reality Of America860 Words   |  4 PagesAmerica throughout time has been known as a country for opportunity and freedom, where anyone can come and have a fair chance at living their â€Å"American Dream.† The stereotypical American dream is having a two parent family, with stable income, owning a home with a white picket fence with two children. But the reality of America is that this â€Å"dream† is achieved more easily by white men. Even though America is supposedly â€Å"The land of the free† and provides â€Å"Liberty and Justice for all†, these statements

Introduction to Michael Porters Five Forces Free Essays

Michael E. Porter’s five forces framework is used to evaluate the competitiveness, and hence the attractiveness and profitability of different markets and market segments. It is important for business managers to realize that a 5 forces analysis should be conducted at the level of strategic business units (SBUs), and not at the level of the whole organization. We will write a custom essay sample on Introduction to Michael Porters Five Forces or any similar topic only for you Order Now Many larger companies have several SBUs conducting business in different markets that serve many different customer segments. Likewise, these SBUs may have completely different suppliers, competitors and substituting products. Every SBU should therefore conduct its own analysis, and try to evaluate the attractiveness and profitability of its own markets and market segments. The five forces are shortly described below: Competitive Rivalry The evaluation of the rivalry between competitors helps to examine the degree of head-to-head competition in an industry. In Porter’s â€Å"five forces† framework this issue is of course included, but is only seen as one of several forces that determine industry attractiveness. Commen reasons for high rivalry are depicted below:  § Low industry growth rates  § High exit barriers Undifferentiated supply of products  § Price wars to cover high fixed costs Threat of new entrants The threat of new entrants is usually based on the market entry barriers, which can be said to provide obstacles for newcomers to gain a foothold in any given industry. These barriers can take many different forms. Briefly, it can be said that entry barriers exist whenever it is di fficult or not economically feasible for an outsider to copy or imitate the existing players’ competitive capabilities. Common forms of entry barriers are depicted below:  § Economies of scale  § Capital requirement of entry Access to supplies and distribution channels  § Customer or supplier loyalty  § Lack of experience in industry  § Legal restrains such as trade barriers Threat of Substitute Products The threat of substitute products, depends on the relative price difference between different products that can equally satisfy the same basic customer needs. Switching costs also affect the threat of substitution – which can be defined as the costs found by buyers in switching to a rivals product or service.  § Product for products substitution (e. g. e-mail instead of postal service) New products make older products obsolete (e. g. better cars require fewer automobile services) Bargaining Power of Buyers Important determinants of buyer power are the size and the concentration of customers. Other factors are the extent to which the buyers are informed about other vendors and suppliers, and to the extent to which buyers can quickly identify other sources of supply. Common reasons for great bargaining power of buyers are depicted below.  § Great concentration of buyers – few buyers  § The cost of switching supplier is low  § Many equally competent suppliers  § Backward integration Bargaining Power of Suppliers If there are few suppliers of e. g. raw materials, these suppliers may eventually be very strong, and able to put pressure on the buying company. Likewise, if the switching costs related to switching supplier are high, the respective supplier may be very strong, and thus be able to put pressure on the buying partner concerning e. g. prices, quantities and quality. Common reasons for great bargaining power of suppliers are depicted below.  § Great concentration of suppliers – few suppliers  § Great switching costs related to changing supplier  § Forward integration The competition and attractiveness in an industry is strongly affected by these suggested forces. The stronger the power of buyers and suppliers, and the stronger the threats of entry and substitution, the more intense competition is likely to be within the industry, where less competitive industries are seen as more attractive and profitable. Using the 5 forces framework, business managers may conduct an analysis of the attractiveness and profitability of different markets, so that business managers can evaluate different courses of strategic action, and evaluate which forces may be most important for current and future business success. How to cite Introduction to Michael Porters Five Forces, Papers

Friday, April 24, 2020

Tata Motors Going Global free essay sample

TATA Motors-International Business Indian Automobile Industry Hailed as ‘the industry of industries’ by Peter Drucker, the founding father of the study of  management, in 1946, the automobile industry had evolved continuously with changing timesfrom craft production in 1890s to mass production in 1910s to lean production techniques in the1970s. The automotive industry in India grew at a computed annual growth rate (CAGR) of 11. 5 percentover the past five years, the Economic Survey 2008-09 tabled in parliament on 2 nd July’09 said.The industry has a strong multiplier effect on the economy due to its deep forward and backwardlinkages with several key segments of the economy, a finance ministry statement said. The automobile industry, which was plagued by the economic downturn amidst a credit crisis,managed a growth of 0. 7 percent in 2008-09 with passenger car sales registering 1. 31 percentgrowth while the commercial vehicles segment slumped 21. 7 percent. Indian automobile industry has come a long way to from the era of the Ambassador car to Maruti800 to latest MM Xylo. We will write a custom essay sample on Tata Motors Going Global or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page The industry is highly competitive with a number of global and Indiancompanies present today. It is projected to be the third largest auto industry by 2030 and just  behind to US China, according to a report. The industry is estimated to be a US$ 34 billionindustry. Indian Automobile industry can be divided into three segments i. e. two wheeler, three wheeler four wheeler segment. The domestic two-wheeler market is dominated by Indian as well asforeign players such as Hero Honda, Bajaj Auto, Honda Motors, TVS Motors, and Suzuki etc.Maruti Udyog and Tata Motors are the leading passenger car manufacturers in the country. AndIndia is considered as strategic market by Suzuki, Yamaha, etc. Commercial Vehicle market iscatered by players like Tata Motors, Ashok Leyland, Volvo, Force Motors, Eicher Motors etc. The major players have not left any stone unturned to be global. Major of the players have gotinto the merger activities with their foreign counterparts. Like Maruti with Suzuki, Hero withHonda, Tata with Fiat, Mahindra with Renault, Force Motors with Mann. Key Facts: †¢ India ranks 12th in the list of the worlds top 15 automakers †¢Entry of more international players †¢ Contributes 5% to the GDP †¢ Production of four wheelers in India has increased from 9. 3 lakh units in 2002-03 to 23lakh units in 2007-08 †¢ Targeted to be of $ 145 Billion by 2016 †¢ Exports increased from 84,000 units in 2002-03 to 280,000 units in 2007-08 TATA Motors-International Business Submitted by: Sameer, Sohail, Sankar, Himanshu, Arun Page 5 Porter’s Five Forces Analysis of Indian Automobile Sector1. Industry Rivalry †¢ Industry Concentration: The Concentration Ratio (CR) indicates the percent of market share held by a company.A high concentration ratio indicates that a high concentration of market share is held bythe largest f irms the industry is concentrated. With only a few firms holding a largemarket share, the market is less competitive (closer to a monopoly). A low concentrationratio indicates that the industry is characterized by many rivals, none of which has asignificant market share. These fragmented markets are said to be competitive. If rivalryamong firms in an industry is low, the industry is considered to be disciplined †¢ High Fixed costs When total costs are mostly fixed costs, the firm must produce capacity to attain thelowest unit costs.Since the firm must sell this large quantity of product, high levels of  Ã‚  production lead to a fight for market share and results in increased rivalry. The industry istypically capital intensive and thus involves high fixed costs †¢ Slow market growth In growing market, firms can improve their economies. Though the market growth has  been impressive in the last few years (about 8 to 15%), it takes a beat in even slighteconomic disturbances as it involves a luxury good. Aggressive pricing is needed tosustain growth in such situations †¢ Diversity of rivals: Industry become s unstable as the diversification increases.